Google Gemini Partners with Figma for AI Design

Today on the show, we are going to be talking about a bunch of different things with Google, Google Gemini. They've just come out with a new tool or a new platform called Enterprise, Gemini Enterprise. There's a lot going on there. Gemini has just made some partnerships with Figma, all sorts of interesting stories. Before we get into it, I got to give, since we're like in the Google Gemini umbrella, I got to give our friend Logan Kilpatrick, who works over at Google, works with their AI team, some flowers. because this week there is a mega viral story that is all over Twitter and all over, it was in TechCrunch and stuff. And it's because there is a company called Super Memory. He's 20 years old and he raised $3 million to, it's actually kind of interesting story. I covered it on my podcast, but basically his company, like it's like ChatGPT's Memory. He's built that. So whatever app you're using, it will store like all the stuff you have and you can switch between, like a company can put it in and let you switch between talking to different apps. So I'm interested in it for AI Box because I'm like, well, that'd be nice to have like a consolidated memory experience across a lot of different apps. Anyways, that's the company. But the headline, the big headline for the story was a 19 year old, which I think they misquoted his age because it got more clicks. I don't know. It's like 19 year old raises $3 million from Google executives. And I'm like looking through there. I'm like, who are the Google executives? And it's Logan Kilpatrick is like the person from Google. So it's not exactly like Sundar Pichai that is investing in it. But I just thought that was amazing. Logan Kilpatrick is our favorite Google executive. You heard it here first, friend of the pod. Anyways, all right. With that intro out of the way, Connor, tell us what's happening with Gemini Enterprise. I think Enterprise is the big thing. And by the way, Jaden just mentioned AI Box. Guys, if you haven't tried AI Box.ai, please check it out. $19 a month and you get access to every model. You get to compare models with each other. I do this all the time anyway. And to actually have this in one interface is phenomenal. But also AI Box just recently came out with a really cool thing, which is how their agent workflows are working and tying things together. It's so unbelievably simple to use. It makes me super, super happy. Check it out. The thing about Google is that Google is like one of the big boys in the room, right? There's only like a couple. And Google should be owning this space. And yet here we are with everybody sort of, you know, getting OpenAI's ChatGPT Enterprise, Anthropic. I can't tell you how often I'm kind of like hearing, oh, this company's using Anthropic now. These are all fantastic models. I'm not saying that. But also like Microsoft and Google are the two, to me, still the kind of the adults in the room. Why? Because most of the world, guys, does not care that much about AI. They hear about it all the time, everything else. But what they're finding is that they just want their Microsoft products to work better. They want their Google products to work better. Google products are absolutely phenomenal. And what we have seen is that Gemini is one of, if not the most powerful model, just empirically. So this whole Google, you know, Gemini Enterprise thing is this new tool. It's this new platform that allows you to do more stuff in Google, right? So it's going to attach, it's going to sort of like, you know, obviously be working with all your files, your emails, your spreadsheets, you know, business applications and things like that. And the idea here is that it's also now incorporating agents. So it's working with, you know, Google Workspace. It's working with Microsoft 360, Salesforce, everything. It's pulling in data from all of these places. And the exciting thing to me about this is that it feels like Google is recognizing that they have to have sort of a real platform that comes out and is able to engage with enterprises as a whole Because what I seen you know working kind of like with a lot of different companies is that they're finding that Google has an absolute world-class product. But I think what they're, where they're struggling a little more is to think, how does this work for our enterprise? And too often people are kind of like turning to other models, when Google will give you everything you need in this. And again, the most powerful thing is that when we look at how Google kind of like rocketed, Gemini rocketed to the top of the app store and things like that, it's these moments where the consumer gets excited by it. So a little sort of like behind the scenes, I think when I'm working with companies and everything else and what's driving decisions around what tools they're using, all that kind of stuff. A lot of it is not has it has been in the past where like the chief information officer is just sort of in a room trying to decide this or something like that. Are they looking at what they've done in the past? A lot of it is being driven by the voices inside the company saying like, hey, I've been using this and this is absolutely phenomenal. And so if Gemini can, you know, you know, support these tools like, you know, VEO and the other image generators and video generators and notebook LM and all these things, and it kind of gets more into the public consciousness about what can do, then more and more people are going to be clamoring to use Google Gemini inside their organizations. And I can say that I've been in a bunch of organizations that just use Google and Gmail and all that kind of stuff. And Jane, from the beginning, we've been clamoring for Gemini to really integrate all this stuff just much better together because the power is there. So I feel like this is a motion, you know, this is like movement toward that. And I feel like enterprise is the play. We mentioned this on a previous podcast, just when we kind of think about like what the real market here is, you know, or what the real opportunity is. The real opportunity is human capital. The real opportunity is like replacing labor. And I don't want to sort of sound that in kind of a gloom and doom way. I just want to sort of say that if you can have people that, if you have a team and some people on those teams are responsible for just gathering, collecting information, processing information, all that kind of stuff. And if Gemini is getting better and better at that, that is looking at the replacement of human capital. And that's what CEOs salivate over. Because when you think about the amount of expenditure they have on human capital, they are looking to reduce that, folks. Like they're looking to reduce, and we can say all we want. It's like, oh, it'll just make, you know, the same amount of people work better. And I'm all for that. But we have to recognize what this is going to do. This is going to shift human labor. And so what I think what Gemini is trying to do is position themselves like everybody else as, listen, if this is going to happen, if this shift is going to happen, we want Gemini to be the first thing that people think about. And at the moment, there's just a lot of competition from OpenAI, from Anthropic, and from Microsoft on this. And to their credit, I think they're making deals with a lot of great companies. A whole bunch of partnerships just got announced with Google Gemini. So that, I think, is very interesting. In particular, it looks like we have deals with Google just announced AI deals with Gap, Gordon Foods, Klarna, Mercedes, Virgin Voyages. and they already have deals with Bayer, Box, Deloitte, a whole bunch of other, you know, the U.S. Department of Energy, a bunch of other big players. So like this is getting integrated into everything. But there's one in particular that I have to talk about because I think this is a cautionary tale for organizations on how to do AI well. If you are in an organization and you have any sort of overview of the whole strategy that AI is getting implemented into your organization please lend me an ear while I get on my soapbox for one second My favorite moments in podcasts are when Jaden is like all right, everybody, here it comes. Put on your fire, here comes fire blasting out from Jaden's mouth. Okay, the fire is here. And that is that Figma has a partnership with Google to add Gemini AI to its design platform. And this is horrible for Figma, not because Google Gemini is bad. It's actually quite good. Their image generator is great. It is horrible for Figma because I think they are completely missing the plot. Figma is a company I have spent enormous amounts of money paying in the past subscriptions for designing my different software companies, specifically AI Box. And I do not pay for Figma anymore. And do you want to know why? It's because now we do all of our designing for AI Box with Lovable, which is basically like Figma, except that you don't have to know how to use the billions of little tools. And I know designers are probably screaming at me on the mic because they love all of their billions of tools. But for like a lot of people that like, I'm like, I just wish we had a design that did X, Y, Z. And I don't want to have to sit there and get on a call with someone because maybe I'm thinking about it at like midnight. And everyone on my team is sleeping already like they should be and probably should be as well. But I want to I want to make a design for something. So if I if it's like a tool that's kind of hard to wrangle, I feel like Figma has become a lot like Photoshop in that it can do a lot. And maybe a lot of tools are like this. There is new replacements. And that is that you go to lovable. You type in a chat bot like chat GPT. you say, design me a page or a design, a graphic, a website that does X, Y, Z, a new feature for my product that does X, Y, Z. It makes it and you just chat. Okay. Change all the buttons to purple, make them all look like, you know, frosted glass, make them all smaller, round the edges more. And it does everything. My soapbox is, is that Figma's partnership with, with Gemini is cool, right? What you can do is you can essentially ask Gemini to generate images very quickly inside of Figma. That's great. They said they cut down the image generation time by 15% by switching to Gemini they didn't say who they're using before I'm assuming it was open AI so going from open AI to Gemini it's faster they can get stuff done great you can just generate images inside of it great but you're I just feel like the whole plot is missed in the sense that I'm just completely replacing Figma at this point because I don't even need to wireframe my designs I'm like doing it in Figma and in Lovable not only does it is it easier to use but and you explain it but Lovable gives you the code so now I literally go to my design my developers and I say here is all of the code that I have generated on lovable, like here's my design that looks exactly how I want. They copy and paste the code and it's live in two seconds. I don't have to hire a front end person to go take my Figma design and to go work on it for a few days to like make it actually look good or like to turn it into code. So anyways, I just think Figma really needs to get with the program on making it so that number one, you can use like beyond just generating images, you need to be able to use AI to actually do stuff. And number two, it should be actual code. So anyone in an organization implementing AI, just like when you implement these like little AI features or tools into your platform, think like, is there a bigger plot I'm missing? Is there a bigger company that's going to disrupt my entire industry because they're doing it in a brand new way? Like AI enables so many new ways to do things. Please, I beg you think of just rethink it from a first principles perspective and if you should be completely redoing it or if you really need to create an image generator API inside of your platform. So let me ask you this Jaden actually just because you have sort of more insight on this than most people So what like for like the listener what actionable on that Like I keep thinking you know sometimes you and I get it hard for you and I because we use these tools all the time and it hard to remember that some people are sort of like just getting introduced to these tools. Is there something that they should be looking for in a product or trying in a different way or something? Because you actually probably have more insight than most on that. There's like the foundational tool capabilities of like ChatGipity generates text and I guess images and 11 labs generates audio. And like, those are like the foundational things. And if you need like a very specific thing done, those are almost like resources. They feel like commodities and eventually they will be commoditized. Maybe those companies will still dominate, but there'll be commodities, right? Because they're like, it's just a thing. What's more interesting is like, what companies can do with that. So like 11 labs, it's cool that it can do the audio, but there's some really cool companies that can go and make really amazing voiceovers and they tie it together with video. And then they like make these like, Like they are like combining pieces. So I just think like if you're in an organization, think of like beyond just like generating an image or generating text, like what can you make that's like a very useful output. And if you're looking for a solution to your problem, like let's I would say look for a holistic solution. There's a lot of really amazing holistic solutions, which means like if I'm generating a newsletter or if I'm writing an email, don't just look at like, OK, I'm going to copy and paste into Google Gemini or ChatGPT or Anthropic my email and have it generate like a response. Maybe there's like an actual plug in or tool that can sit on top of your, you know, in your Chrome, for example, and read your emails and auto draft responses based off of how you talk and your tone and a bunch of pre things that you put in there. like so i just think like look for the bigger picture like yeah we're we've moved a lot ahead in ai in the last couple years so don't just use the you know copy and paste it into chat look for tools that can do like a wider breadth of of the problem that you're trying to solve and yeah yeah i like that advice because i think about this all the time this is what i tell people too it's like when people like oh what's the best ai tool i'm like well what are you using now because those they're like those tools will start to build in ai more and more i remember sort of because I use Canva a lot and seeing Canva now, like building this and building this and building like let AI come to you to a certain extent, right? I mean, like there's going to be so many things in tools that you already use and platforms you already use, but you have to be on the lookout for them, right? I mean, like, and one of the things is that like, you don't have to kind of like come up with a whole new way of working. Like these come, it's incumbent on these companies to figure out how you work into, uh, to provide solutions for that. That's what I love about that. And I especially love sort of like how Jaden's painting this picture, right? Which is like, what else can you do? Like you have to sort of think, and that's sort of like the fundamental advice I give to companies all the time too, which is start with what you do. Forget about like what AI can do, right? Forget about sort of like the capabilities. What do you need to do? What will drive value? What will sort of like drive value for your company? And what will drive value just in your workday? Sort of like cutting down on things that you shouldn't or don't need to do. We are, I know at time, Jaden, I do want to just sort of say like, listen, if you've enjoyed this episode, please, we ask you if you can leave us a rating and review. It makes us so unbelievably happy. And the other thing is that Jaden and I have been talking about some cool new things that we might want to start doing in terms of demoing things for the masses here in unique platforms, everything like that. So stay tuned for that kind of stuff. Anyway, listen, guys, if you've enjoyed this, we are so grateful that you've partnered up with us today to learn a little bit more about AI. Again, leave a rating, leave a review, check out AI Box, and we'll see you on the next episode.