The Blog Posts Are Ranking. Nobody's Clicking. And I Found Three More Bugs.
The author's blog posts are ranking well on Google, but not generating any clicks. They investigate the issue and find that the top-ranking pages are for queries that almost no one searches for.
Why it matters
This article provides insights into the challenges of driving traffic and engagement, even when a website is ranking well on Google.
Key Points
- 1Blog posts are ranking highly on Google but not generating any clicks
- 2The top-ranking pages are for very niche, low-volume queries
- 3The author finds a trailing slash issue causing split page data
Details
The article discusses the author's experience with their startup's website, Valuefy.app. They had made improvements to their calculator pages, but found that their blog post on SaaS valuation multiples was ranking highly without generating any clicks. Upon further investigation, they discovered that the high rankings were for very specific, low-volume queries that almost no one was searching for. This highlights the trap of good rankings on irrelevant queries. The author also found a technical issue with trailing slashes causing split page data in their analytics.
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