GEO Tarot: 22 Interactive SVG Cards Explaining Generative Engine Optimization
The author built an interactive tool called GEO Tarot, which explains 22 core concepts of Generative Engine Optimization (GEO) using a tarot card metaphor. Each card has an abstract SVG illustration and a short explanation.
Why it matters
This tool provides a unique and engaging way to learn about the core concepts of Generative Engine Optimization, which is an important emerging trend in SEO and content optimization.
Key Points
- 1GEO optimizes for being included in the answer, unlike SEO which optimizes for a list of links
- 2The 22 GEO concepts are mapped to the 22 major arcana of the tarot
- 3The tool is built with vanilla PHP, CSS animations, and hand-coded SVG illustrations
- 4It covers key GEO topics like llms.txt, Knowledge Graphs, citable content, and AI-generated content
Details
The author has been implementing Generative Engine Optimization (GEO) on their own blog for the past three months. They realized there are about 22 core concepts that make GEO work, which aligned perfectly with the 22 major arcana of the tarot. So they built an interactive tool called GEO Tarot, where each card represents a GEO concept with an abstract SVG illustration and a short explanation. The tool is built with vanilla PHP, CSS animations, and hand-coded SVG illustrations, without any external frameworks or AI-generated art. It is available in three languages (English, Spanish, Japanese) with URL-based language switching. The author highlights some of their favorite cards, such as llms.txt, Knowledge Graph, Sentiment Mapping, and the impact of the first ChatGPT citation. The goal was to create a visual resource that people would share, come back to, and remember, rather than a wall of text. The author recommends starting with the cards for llms.txt, Knowledge Graph, and citable content to get ahead of 95% of blogs.
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