Lessons Learned from 29 Reddit Posts and 46 Dev.to Articles
The article shares the author's experience building an LLM routing gateway and their learnings from an intensive content marketing campaign to grow their Discord community.
Why it matters
This article provides valuable insights into the challenges of growing an online community through content marketing, which is a common strategy for AI/ML startups and projects.
Key Points
- 1Posts outperform comments 10:1 in terms of engagement
- 2Inbound messages from interested users converted better than outbound DMs
- 3GitHub issues are an underrated channel for reaching developers with real problems
- 4Cost-saving angle got more upvotes, but auto model selection was the main user interest
Details
The author built an LLM routing gateway called TeamoRouter that aims to save 40% on API costs by automatically selecting the cheapest model for each task. To grow their initial Discord community of 4 members, they went all-in on content marketing, posting 29 times on Reddit, writing 46 Dev.to articles, and sending 44 Reddit DMs. While they saw some engagement and interest, the campaign only resulted in a net gain of 1 Discord member. The key learnings were that high-quality posts outperformed comments, inbound messages converted better than outbound DMs, and GitHub issues were an underrated channel. The author also found that the cost-saving angle resonated more than the technical details, and that an empty Discord server was a turnoff for potential members.
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