Apple to Introduce Ads in Maps App
Apple plans to bring advertisements to its Maps app on mobile and web, allowing businesses to pay for priority placement in search results.
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Why it matters
The introduction of ads in Apple Maps is a significant development as it marks the company's further expansion into the lucrative digital advertising market.
Key Points
- 1Apple will soon introduce ads in its Maps app
- 2Businesses will be able to pay to have their locations appear higher in search results
- 3The ad model is similar to how advertising works on Google Maps
Details
According to a report from Bloomberg, Apple is set to add search advertising to its Maps app as part of a push to grow its services business. The ads will allow businesses to bid on keywords like
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