The Difference Between Content Strategy and Content Operations
This article discusses the distinction between content strategy and content operations, and how companies often conflate the two roles, leading to burnout and ineffective content work.
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Why it matters
Distinguishing between content strategy and content operations is crucial for companies to effectively manage their content and avoid burning out talented content professionals.
Key Points
- 1Content strategy involves high-level decisions about content direction, while content operations is the execution and maintenance of content at scale.
- 2Content operations tasks like updating metadata, managing redirects, and cleaning up CMS data often consume the majority of a content strategist's time, leaving little room for strategic thinking.
- 3The tools used for content management, like HubSpot, are not well-suited for bulk operations, exacerbating the problem.
Details
The article describes a common hiring pattern where companies bring on a
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