Salesforce Buys Qualified in Agentic Marketing Push
Salesforce has acquired Qualified, a conversational marketing platform, as part of its efforts to expand its Agentforce platform.
Why it matters
The acquisition of Qualified aligns with Salesforce's goal of providing a comprehensive suite of tools for its customers' sales and marketing needs.
Key Points
- 1Salesforce has acquired Qualified, a conversational marketing platform
- 2The acquisition is part of Salesforce's push to build out its Agentforce platform
- 3Agentforce is Salesforce's platform for sales and marketing automation
Details
Salesforce, the leading customer relationship management (CRM) provider, has announced the acquisition of Qualified, a conversational marketing platform. This move is part of Salesforce's broader strategy to enhance its Agentforce platform, which is focused on sales and marketing automation. Agentforce aims to help businesses streamline their sales and marketing processes, and the addition of Qualified's capabilities is expected to further strengthen this offering.
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