Peacock showing ads upon launch opens the door for more disruptive streaming ads
Peacock, NBCUniversal's streaming service, will start showing ads to subscribers in 2023, opening the door for more disruptive advertising in the streaming industry.
Why it matters
This news highlights the evolving business models in the streaming industry as companies seek to balance subscriber experience with revenue generation.
Key Points
- 1Peacock will start showing ads to subscribers in 2023
- 2This move opens the door for more disruptive advertising in streaming services
- 3Streaming services are exploring new ad formats to generate revenue
Details
Peacock, NBCUniversal's streaming service, will start showing ads to subscribers in 2023, marking a shift in the streaming industry. This move opens the door for more disruptive advertising formats as streaming services explore new ways to generate revenue. Traditionally, streaming services have offered ad-free experiences, but the rise of free, ad-supported tiers has led to the exploration of new ad formats that may be more intrusive than traditional TV commercials.
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