Threads wants to be the app you can't wait to open in the morning
The article discusses the growth of Meta's Threads app, which has become the second-most-downloaded iOS app of the year, trailing only ChatGPT. The app now has 400 million monthly and 150 million daily active users, with much of the growth coming from Meta's other platforms like Instagram and Facebook.
Why it matters
The rapid growth of Threads highlights the continued popularity of social media apps and the importance of cross-platform promotion for building a user base.
Key Points
- 1Threads app had a very good year, becoming the second-most-downloaded iOS app of 2022
- 2Threads now has 400 million monthly and 150 million daily active users
- 3Much of Threads' growth is coming from Meta's other platforms like Instagram and Facebook
Details
The article discusses the growth of Meta's Threads app, which has become the second-most-downloaded iOS app of the year, trailing only ChatGPT. The app now has 400 million monthly and 150 million daily active users, with much of the growth coming from Meta's other platforms like Instagram and Facebook. The head of Threads, Connor Hayes, says they do a lot of work on Instagram and Facebook to promote the app and its content. The article suggests that there is a strong consumer demand for the content on Threads.
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