Instagram to Limit Hashtag Spam
Instagram is capping the number of hashtags per post to 5, aiming to reduce hashtag spam. The platform advises focusing on quality over quantity when using hashtags.
Why it matters
This change by Instagram aims to reduce the prevalence of hashtag spam, which has been a common issue on the platform.
Key Points
- 1Instagram will limit posts to 5 hashtags
- 2Hashtag spam has been an issue on the platform
- 3Instagram recommends using relevant, high-quality hashtags over a long list of generic ones
Details
Instagram is making a change to address the issue of hashtag spam on the platform. The company is now capping the number of hashtags that can be used in a single post to 5. According to Instagram chief Adam Mosseri, while using many hashtags may seem tempting, a few specific and relevant tags actually perform better than a long list of generic ones. The goal is to encourage users to focus on quality over quantity when it comes to hashtag usage, as Mosseri notes that hashtags do help with search but do not necessarily increase reach. This move is part of Instagram's efforts to improve the user experience and make the platform more organized and useful for its community.
No comments yet
Be the first to comment