Sora is exploiting contextual metadata now?
The latest build of Sora, an OpenAI product, has a feature that generates a personalized video of Santa gifting something based on the user's search history and inferred interests, even for a fresh account with no prior context.
Why it matters
This news highlights the increasing sophistication of AI-powered personalization and the potential for AI-driven products to leverage user data for commercial purposes.
Key Points
- 1Sora has a new feature that generates personalized Santa gift videos
- 2The videos are based on the user's search history and inferred interests
- 3The feature works even for fresh accounts with no prior context
Details
The article discusses a new feature in the latest build of Sora, an OpenAI product, that generates personalized videos of Santa gifting something to the user. The videos are created based on the user's search history and inferred interests, even for a fresh account with no prior context. This suggests that Sora is now able to exploit contextual metadata to provide a more tailored experience for users. The article raises the question of whether Sora will soon start incorporating advertisements, as the personalized Santa gift videos could be a precursor to a more targeted advertising model.
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