Tesla Misled Customers About Self-Driving Features, Judge Rules

The California Department of Motor Vehicles found that Tesla's use of terms like

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Why it matters

This ruling underscores the importance of accurate marketing and transparency around the capabilities of self-driving technologies, which can have significant safety implications for consumers.

Key Points

  • 1The DMV ruled that Tesla's marketing of its self-driving features is deceptive
  • 2Tesla could face a 30-day suspension of its license to sell cars in California if it doesn't fix the marketing concerns within 60 days
  • 3The DMV said Tesla's terminology like
  • 4 and
  • 5 exaggerates the actual capabilities of its driver assist systems

Details

The California DMV found that Tesla's use of terms like

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