Why is my hotel's website barely showing up in local search results?
The article discusses a hotel owner's frustration with their website not ranking well in local search results despite investing in SEO efforts.
Why it matters
Ranking well in local search is crucial for hotels to attract customers, so the owner's inability to improve their visibility is a significant business challenge.
Key Points
- 1The hotel owner hired an SEO agency and optimized pages with local keywords
- 2But the website is still buried in local search results, while competitors rank higher
- 3The owner is unsure if they're missing something obvious, experiencing bad luck, or if Google is penalizing them
Details
The article describes the case of a small boutique hotel owner who has invested in SEO services and optimized their website, but is still struggling to rank well in local search results. Despite their efforts, the hotel's website is not appearing prominently in searches, while competitors are able to quickly rank higher. The owner is perplexed and unsure of the root cause, wondering if they're missing a key optimization, experiencing bad luck, or if Google is somehow penalizing their site for unknown reasons.
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